Monday, October 10, 2011

Chapter 15- Retailing

The Retailing Mix-

Product: Godiva chocolatier Truffles

Location: Godiva 5th ave store between 52nd and 53rd hrs:9am-8pm saturday 9am-10pm sunday 9am-6pm

Promotion/strategy: online website,catalogs,paper ads,commercial

Prices: a twelve box of assorted chocolate truffles cost $24

Presentation: the atmosphere of the store is elegant and high class

Personnel/customer service: friendly,builds a personal relationship with the customer, very attentive, provides info on their products,uses persuasion to coax the customer into buying one if their products

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