The History of Godiva a Rich Chocolatier

It all started back in the day more like fourteen centuries before Godiva introduced luxury chocolates to the American market. The cocoa bean is considered a original symbol in the Mayan and Aztec cultures. They use the beans as currency. Those wealthy enough to have an excess of beans use them to make a chocolate drink that gives them "wisdom and power". In 1926 in where the name "Godiva" came from.

1926 - Lady Godiva

Mass production of chocolate servered create a universal appetite for the confection, in all its forms. But it also spured a growing demand for "luxury" chocolates made with the choicest ingredients by expert chocolatiers who blended flavors and textures into formidable, one-of-a-kind taste experience.
The Draps family begins a chocolate-making "atelier" in Brussels, the city that introduced chocolates to the Swiss more than two centuries ago. Some years later, the Draps' son, Joseph, takes over the company and, at his wife's suggestion, names it after Lady Godiva whose legendary exploit made her name synonymous with grace, nobility and flair. Draps' vision is to create the world's most elegant, handcrafted chocolates for discerning consumers.You all must be asking, who is Drap. Drap was the Godivachocolatier founder
 80 years ago. His full name was Joseph Draps in Brussels,Belgium. He name the company after a famous legend named Lady Godiva. The first Godiva shop to be opened outside of Belgium was opened in Paris on the Rue St,Honore, which is known for its fashionable stores and people. By 1966 Godivachocolates were selling exceptionally well in Europe so the company decided toexpand its consumer reach by selling to high end strip malls in North America. In 1967 Godiva was purchased by Campbell Soup Company. Five years afterthe company was purchased  Godiva opened its first boutique in New York on Fifth Avenue.It's not surprising that Godiva Chocolatier, one of the
creators of the world's most elegant, hand-crafted chocolates, originated in
Brussels, Belgium. For generations, Belgium has had a tradition of
perfectionism, from its Rubens paintings and gothic architecture to products
made of intricate lace, glittering crystal and its fabulous cuisine.
In keeping with this tradition, Joseph Draps introduced
Godiva chocolate to Belgium in 1926. Draps opened the doors to his shop on a
cobblestone street on Grande Place, selling his unique formula of rich
chocolate with unparalleled smoothness. With a remarkable eye for detail, he
set forth the standard at Godiva for innovative selection of elegant, European
shell-molded designs and beautiful packaging.
Through the years, these standards have been maintained as
assiduously as Draps' recipes have been guarded. As a result of this adherence
to Draps heritage, Godiva chocolates evoke the greatest in confectionery
excellence. The same careful attention to quality is apparent in the exquisite
European-style gold ballotins and handcrafted seasonal packaging that have earned
Godiva a reputation for design excellence.