As chocolate lovers, we all have our favorite Godiva pieces. But do we always know whats in the chocolate that makes it so rich and irresistable?
Ethically, Godiva's chocolate is best known for their rich expensive chocolate, but can everybody afford it? The Godiva consist of "high quality" chocolate, but ethically they dont reach out for a group of customers that can afford it.
Ethically, Godiva's chocolate is best known for their rich expensive chocolate, but can everybody afford it? The Godiva consist of "high quality" chocolate, but ethically they dont reach out for a group of customers that can afford it.Godiva's provides for information about the chocolate and their types of brand but they dont provide information of how the chocolate is made, such as the ingredient and how much calories it is. A lot customers go by presentation and most of these ingredients can cause high cholesterol and high blood pressure.
Godiva's social Responsability is show on this article below.
the American Heart Association. We came up with the idea of partnering with the
American Heart Association after coming across research about the health benefits
dark chocolate has on your heart. Research suggests consuming a small bar of dark
chocolate a day can reduce high blood pressure and LDL cholesterol by up to ten
percent, while giving you additional endorphins to boost your daily mood! This
partnership seemed like a logical way to increase daily purchases while educating
consumers about the risks of high blood pressure and cholesterol.
With the American Heart Association, we suggest Godiva produce a special
line of dark chocolate products (solids, bars, truffles, etc) packaged in red foil
wrappers, in lieu of the signature gold foil. Printed inside the wrappers will be
healthy heart facts to educate consumers, specifically women, about the risks of
heart disease. Some examples include: “A positive attitude is a very important part
of staying healthy,” “Add physical activity into your day by walking, jogging, cycling
or dancing with someone you love,” “This chocolate contains Oleic Acid; a healthy fat
that is also found in olive oil,” “Heart disease is the #1 killer of American Women.
Visit www.americanheart.org to find out more.” Our idea is to annually donate one
third of the profits from the American Heart Association product line directly to
American Heart Association’s “Go Red For Women” campaign, that educates women
about the dangers of high cholesterol and blood pressure, while raising money for
the research, treatment, and diagnosis of cardiovascular diseases. Every time
someone purchases a piece of red, foil wrapped dark chocolate, Godiva will donate
money to the American Heart Association’s cause.
We also found that February is the National Heart Health Month. In
accordance with the product line, Godiva pledges to donate ALL profits made from
the American Heart Association product line during the month of February to free
heart examinations. Godiva and the American Heart Association will sponsor a bus
that travels from city to city performing free heart screenings for anyone interested.
It will be a great way to help people lead healthier lives, without the expenses. We
believe the product line and free heart screenings are excellent ways to incorporate
philanthropy to the Godiva name while increasing daily consumption of Godiva
chocolates in a health conscious world. We want everyone to be able to “Live Life
Sweeter,” longer.
Here are also some ethical comment people made about Godiva the company.
Godiva's social Responsability is show on this article below.
LIVE LIFE SWEETER, LONGE
Heart disease is the number one killer of American women in the United
States and Godiva Chocolatier has great potential to be a philanthropic partner withthe American Heart Association. We came up with the idea of partnering with the
American Heart Association after coming across research about the health benefits
dark chocolate has on your heart. Research suggests consuming a small bar of dark
chocolate a day can reduce high blood pressure and LDL cholesterol by up to ten
percent, while giving you additional endorphins to boost your daily mood! This
partnership seemed like a logical way to increase daily purchases while educating
consumers about the risks of high blood pressure and cholesterol.
With the American Heart Association, we suggest Godiva produce a special
line of dark chocolate products (solids, bars, truffles, etc) packaged in red foil
wrappers, in lieu of the signature gold foil. Printed inside the wrappers will be
healthy heart facts to educate consumers, specifically women, about the risks of
heart disease. Some examples include: “A positive attitude is a very important part
of staying healthy,” “Add physical activity into your day by walking, jogging, cycling
or dancing with someone you love,” “This chocolate contains Oleic Acid; a healthy fat
that is also found in olive oil,” “Heart disease is the #1 killer of American Women.
Visit www.americanheart.org to find out more.” Our idea is to annually donate one
third of the profits from the American Heart Association product line directly to
American Heart Association’s “Go Red For Women” campaign, that educates women
about the dangers of high cholesterol and blood pressure, while raising money for
the research, treatment, and diagnosis of cardiovascular diseases. Every time
someone purchases a piece of red, foil wrapped dark chocolate, Godiva will donate
money to the American Heart Association’s cause.
We also found that February is the National Heart Health Month. In
accordance with the product line, Godiva pledges to donate ALL profits made from
the American Heart Association product line during the month of February to free
heart examinations. Godiva and the American Heart Association will sponsor a bus
that travels from city to city performing free heart screenings for anyone interested.
It will be a great way to help people lead healthier lives, without the expenses. We
believe the product line and free heart screenings are excellent ways to incorporate
philanthropy to the Godiva name while increasing daily consumption of Godiva
chocolates in a health conscious world. We want everyone to be able to “Live Life
Sweeter,” longer.
Here are also some ethical comment people made about Godiva the company.
Pros
The pay is good and work/life balance is somewhat achieved only because my job is in California, where we are not allowed to go over 40 hours (8per day), without going into overtime. The company is very strict on avoiding overtime, but of course they have their ways of getting around this. The 50% discount is attractive if you like chocolate. I have a built an amazing team at my store and we all treat each other with respect and dignity.
Cons
This company could learn something from the example of the team at my store. I am on my third district manager this year. He is completely incompetent and clueless when it comes to people. This job is all about sales and money. Nothing else. The company rolled out a new mission called "Our Way", which is a complete joke. It encourages feedback, but when you offer it, you are accused of being negative and making excuses.I thought the problems were just with the district manager. And don't get me wrong. He is a horrible boss. But he was trained well by his boss, the regional director. She chews you up as quickly as she spits you out. You give them your goals and they laugh in your face. You answer their questions with well thought-out responses and they call you names.
Godiva likes to call themselves a "luxury brand". They compare themselves to high-end retailers like Nieman Marcus and Saks Fifth Avenue. How many "luxury retailers" do you know that require employees to stand in front of their stores, yelling at passers-by like common carney-folk, trying to get them to come inside the store. In Godiva's world this embarrassing tactic is known as "grabbing". And it must be done everyday, without exception. This is supposed to "delight" the customer. "Delight" is one of the standards of "Our Way".Another way we delight our customers is by constantly and relentlessly selling extra product to them. We are trained to suggest our highest-priced items to our customers, regardless of if that item fits their needs. Then we are to continue selling to them until they tell us to STOP! Then we are supposed to continue after that. Sounds delight-ful, doesn't it.
Godiva likes to call themselves a "luxury brand". They compare themselves to high-end retailers like Nieman Marcus and Saks Fifth Avenue. How many "luxury retailers" do you know that require employees to stand in front of their stores, yelling at passers-by like common carney-folk, trying to get them to come inside the store. In Godiva's world this embarrassing tactic is known as "grabbing". And it must be done everyday, without exception. This is supposed to "delight" the customer. "Delight" is one of the standards of "Our Way".Another way we delight our customers is by constantly and relentlessly selling extra product to them. We are trained to suggest our highest-priced items to our customers, regardless of if that item fits their needs. Then we are to continue selling to them until they tell us to STOP! Then we are supposed to continue after that. Sounds delight-ful, doesn't it.
No comments:
Post a Comment