Consumer Behavior - 66% of chocolate is consumed between meals
- 22% of al chocolate consumption take place between 8pm and midnight
- More chocolate is consumed in the winter than any other seasons
- Interested in buying luxury products and enjoying up-maker tourism
- Big spenders on wellness, accounting for 14%of their passion dollars
Shopping Behavior
- General gift giving- Bithday, romantic gesture, thatnk you, etc.
- Seasonal- New Year, Easter, mother's day, Valentine's day and other Holidays
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